Adhespack, a Brazilian company specializing in the creation and production of samples for the cosmetics, perfumery, household, and auto care segments, will once again showcase its sustainable solutions at the Edition Speciale by Luxe Pack 2024, an exclusive event for professionals seeking sustainable packaging, taking place on June 4th and 5th at Carreau du Temple in Paris.
At this edition, the company will launch the Makeup Green sampling line, consisting of compostable makeup samples made entirely from Suzano’s FSC Greenpack® paper, which decompose in the environment within 154 days.
A Sustainability Case Study
According to Picciarelli, this launch is another step in Adhespack’s journey toward sustainability. Last year, the company introduced Scent Green fragrance samples made with Greenpack® paper, which earned them the Luxe Pack in Green award in Monaco.
“Continuing our developments with Suzano’s paper and our exclusive technology, we have created another innovative product for sampling. Just like our fragrance samples, these new makeup samples are 100% made of paper, with no plastic or aluminum,” highlights Sérgio Picciarelli, Marketing Director of Adhespack.
André Pereira Junqueira, Director of Paper Commercial Operations at Suzano
André Pereira Junqueira, Director of Paper Commercial Operations at Suzano, explains that Greenpack product line papers are produced from renewable, recyclable, and plastic-free raw materials. “They are enhanced with biodegradable barriers that incorporate special functionalities into the paper, maintaining its sustainable attributes and allowing for differentiated applications, such as replacing plastic.”
Expertise in Sampling
With over 20 years of experience, Adhespack stands out for its impactful, interactive, and safe technologies that captivate consumers through sampling and stimulate the desire to purchase. “It’s gratifying to participate and see Adhespack leading the way in sustainable sampling solutions for the beauty industry. Our commitment to a greener and healthier future for all is evident,” concludes Picciarelli.